Andrew Buxton, eStar's CEO presented at Online Retailer, in Sydney as part of the eStar sponsored Globalisation and Internationalisation Conference Track.  

First, it was all about bricks and mortar stores. Then retailers had to adapt to online shopping. Now, consumers expect to seamlessly purchase through any and all available channels. Sarah Dunn and Elly Strang asked nine top New Zealand retail specialists how they’re addressing demand for omnichannel solutions.

Encouraging omnichannel adoption eCommerce platform solutions provider eStar is an omnichannel specialist which works with some of the biggest retailers in New Zealand. Its clients include Country Road, Briscoe Group and Rodd & Gunn. It has experience in implementing click and collect models for retailers, and foresees major growth in this area. Chief executive Andrew Buxton tells us more.

Survey reveals how industry is adapting

Nine in 10 e-commerce retailers are adopting new technology at a rapid rate in response to a fast-changing retail market, according to a survey from SLI Systems conducted at the recent SLI Connect summit in Sydney.

SLI Connect is an annual one-day event that brings together Australia’s leading retailers to discuss, explore and learn from one another’s e-commerce experiences and goals.

 

Google recently published data on the online behaviours of the New Zealand consumer as of mid-2015

By Greg Randall

First Published by EConsultancy on 6 March, 2016

Though none of Google’s findings is breaking news, what’s important for NZ retailers is not the data itself, but how to respond to it.  

This article reviews the four key insights and provides guidance on how retailers could (and should) respond to build greater customer experiences. 

2015 was a big year for ecommerce as retailers found their groove in the online marketplace and fought off international competition. eStar CEO Andrew Buxton gives some insights on some of the trends in store for 2016.